WordPress is a software platform, just like what runs on your phone. If you don’t back up the data on your phone, losing or damaging it will mean losing photos and contact info forever. And, if you don’t update apps, your phone gets glitchy.
Similarly, without WordPress maintenance, your website will show errors, run slowly, and be at risk for hacking.
These issues cause visitors to stop using your site and Google will rank your site lower in search results. Over time, this reduces site traffic and subsequently your studio’s leads and sales.
WordPress maintenance also increases your site’s security.
Many WordPress sites become vulnerable to hackers because they’re running outdated software or plugins. Or they lose speed because they aren’t optimized. Worse yet… these websites don’t have backups and valuable data is lost!
But, with proper care, these issues can be avoided and your website will run almost perfectly.
What WordPress Maintenance Includes
An effective WordPress maintenance plan includes the following:
- WordPress Updates
- Plugin Updates
- Backups
- Security Monitoring
- Uptime Monitoring
- Malware Removal
- Monthly Maintenance Reports
WordPress is a very powerful platform for your website. And with that comes extra maintenance steps. That is why I’ve created this WordPress series and I’ll be digging into some of these items deeper in upcoming posts.
